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We've been pioneering
shopper research since the 90's

Shopper Behaviour & Category Research

We’ve worked in most categories, through most channels and in markets across the world.

We’ve researched Bread in Great Britain, DVDs in Denmark, and Cookies in South Korea.

We’ve worked on projects of all shapes and sizes, from small tactical studies to assess ease of shop or the effectiveness of activation, to complex studies of stores of the future.

We use a range of methods to suit each project, from deploying our shopper specialists in store to observe and interview, to cutting edge technologies such as filming, eye tracking and facial recognition analysis.

"Visuality have worked with us on a number of projects – both strategic and Retailer specific. Their approach is flexible and bespoke to the objectives. The team are experienced and have an excellent level of market/category knowledge and skills. Unlike many agencies, I would be totally happy to invite Visuality along to present to an internal or external audience with confidence. In addition, the team are able to immerse themselves in the background detail quickly and efficiently and focus clearly on the objectives. Delivery is of a high standard and thorough."

Shelley Watson
Shopper Insight Manager, Kimberley-Clark

Customer Journey

In home, in store and in between

Mapping the Customer Journey may be the most valuable piece of research you commission as, somewhere along this path, your consumer becomes your shopper and need, awareness and intention become a hard sale.

These studies require a range of techniques, from in-home to in-store, and in-between.

Understanding the Customer Journey will enable you to synchronise Consumer and Trade marketing, maximising the value of scarce marketing budgets.

"Working with Visuality was great on number of levels. They demonstrated flexibility of approach, a thirst for knowledge of our category before work was undertaken so that the researchers knew what they were asking shoppers. Their retailer relationships were good which enabled ease of access to store and implementation of the research and finally the depth of insight generated giving a detailed understanding of shopper behaviour across the entire Bakery category. This enabled us to tailor in-store approaches by shopper type and retailer which have added great value to Warburtons, the category and our customers.“

Martin Baptie
Category Strategy Manager, Warburtons


Sometimes, a category needs to step change.

We have managed several such projects, starting with ideation sessions involving all stakeholders, visualising and testing ensuing ideas, and helping to define a vision that is shared by retailers and suppliers alike.

Our inclusive approach, coupled with our ability to provide both creative and strategic inputs, helps unlock the collective knowledge and enthusiasm lying latent in organisations, delivering change and driving growth.

“We at Morrisons have worked on a number of high profile, strategic category projects with Visuality and are always delighted with the insight and input we get back. Visuality not only do solid customer research but also add value to our thinking in generating new concepts and solutions for our customers.”

Gill Stewart-Clarke
Head of Consumer Insight & Planning, Morrisons