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Paper Talk - Featured in British Baker magazine

07/11/17

November’s issue of British Baker magazine includes a piece by Tony, considering the concept of authenticity in the bakery category. He explores how brands and retailers can deliver this to shoppers, so it’s not just an image, but a real brand experience.

You can find it at: http://bit.ly/2Ao4wQa

If you do not currently get British Baker, but would like a copy of the article, get in touch.

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