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  • Authenticity and Yorkshire Puddings

    10/10/2017

    Tesco’s “Fake Farms” strategy has been back in the news recently, following the broadcast of a TV documentary showing chickens sold under their exclusive Willow Farms brand being packed in...

  • The Magic of Shopping

    21/09/2017

    Visuality recently marked the second anniversary of its Danish office with two shopper psychology events, in Copenhagen and Aarhus, exploring the latest thinking on turning shopper insights into...

  • Shortcuts, Not Stereotypes

    17/08/2017

    Gender is in the marketing news again, with High Street mainstay Clark’s Shoes becoming the latest brand-that-should-know-better to launch a poorly-conceived girls’ range. In this case, it is not...

  • Making (air)waves with Auntie

    07/08/2017

    We were delighted to be asked to contribute to last week’s BBC Farming Today report on the marketing and design of Farm Shops. You can check out what Visuality Group’s Research Director Nicola...

  • Whatever Your Channel, the Path To Purchase is Long and Winding

    11/07/2017

    Attending the Market Insight Forum last month, I was struck by the number of clients interested in discussing the Customer Journey. For one or two attendees whose business model was solely...

  • Design for good visibility

    23/06/2017

    The efforts of two of Europe’s biggest chocolate brands, Cadbury and Toblerone, to trademark their colour and shape, respectively, is testament to the importance of these two elements in brand...

  • Shopper Psychology - The Eyes Have It

    16/05/2017

    Much shopper behaviour is controlled by subconscious processes. An experienced shopper is able to navigate a store and identify products and brands quickly and efficiently, without paying too...

  • The Psychology of Shopping

    09/05/2017

    At first glance, shopping seems a fairly straightforward activity. The shopper visits a shop, chooses an item from the goods on display, pays, and goes home happy. Not too difficult – and...