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  • Whatever Your Channel, the Path To Purchase is Long and Winding

    11/07/2017

    Attending the Market Insight Forum last month, I was struck by the number of clients interested in discussing the Customer Journey. For one or two attendees whose business model was solely...

  • Design for good visibility

    23/06/2017

    The efforts of two of Europe’s biggest chocolate brands, Cadbury and Toblerone, to trademark their colour and shape, respectively, is testament to the importance of these two elements in brand...

  • Shopper Psychology - The Eyes Have It

    16/05/2017

    Much shopper behaviour is controlled by subconscious processes. An experienced shopper is able to navigate a store and identify products and brands quickly and efficiently, without paying too...

  • The Psychology of Shopping

    09/05/2017

    At first glance, shopping seems a fairly straightforward activity. The shopper visits a shop, chooses an item from the goods on display, pays, and goes home happy. Not too difficult – and...

  • Nostalgia on the High Street

    27/04/2017

    Nostalgia has been one of the key drivers in branding for several years. Most famously (or notoriously), Cadbury brought back Wispa, following a social media campaign calling for its...

  • Going Shopping For Shopper Insights

    19/04/2017

    In January 2015, Tesco boss Dave Lewis fired the starting gun on Project Reset – the retailer’s plan to simplify the shopper experience in its stores by removing 30% of the products on its...

  • From Silver Service to Gold Standard

    23/03/2017

    Channel 4’s The Hotel Inspector regularly exhorts the hapless hoteliers featured on the programme to adapt to suit the needs of their target market, only to regularly find ingrained resistance to...

  • No Substitute for Experience

    08/03/2017

    After a week at conferences and industry pow-wows, I’m back at my desk and spent lunchtime leafing through the pile of trade magazines that have built up in my absence. The Grocer as ever takes...