The art of looking great
The science of being seen
Putting an iconic brand back in the picture
Polaroid has been a trusted global brand for over 75 years. Best known for its instant camera, today the Polaroid brand extends across digital still cameras, high definition video cameras, high definition TVs, mobile apps and apparel.
Our work to launch the Polaroid Tablet for the first time into the UK market explored alternative structural packaging formats, as well as branding and the communication of key product information. Feedback indicates high levels of customer trust in the new product and performance since launch has been excellent. Following this success we went on to help launch an extensive range of TV’s, computer accessories and electrical items.