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The art of looking great
The science of being seen

Swizzels Love Hearts

Consumers love Love Hearts for their unique shape, and the heartfelt messages inscribed on each one. With change sweeping the confectionery category, and intense competition making it ever-more tricky to catch the eye on a crowded shelf, our redesign puts the heart back into the branding.

Now, the reason shoppers love these little sweeties is staring them in the face.