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Asda Free From range

The market for Free From products has been revolutionised in recent years, with the growth in popularity of Free From diets – whether through necessity, or simply as an element of a healthy lifestyle. There is also greater recognition that Free From does not mean compromising on quality or taste. Asda’s revamped Free From brand design emphasises product quality, adding indulgent and fun cues to the range, and bringing the category firmly into the mainstream.