The art of looking great
The science of being seen
Cushelle & Plenty
A condition of the sale of Bounty and Charmin from P&G to SCA was that the new owners would change the brand names and associated intellectual property within two years.
SCA commissioned Visuality to oversee the visual strategy on these design projects, with the objective of migrating both brands to new names and identities without alienating brand loyalists and retaining key recognition cues.
These objectives have successfully been achieved with both brands enjoying continued success following re-launch.