The art of looking great
The science of being seen
Umbro has been the heart and soul of football for 90 years and the diamond logo is one of the world’s most recognised brand marks.
A research programme taking in 5,000 interviews with consumers, licensees, stockists, opinion formers, even competitors in 16 cities across seven countries indicated that some 70% of people recognize the UMBRO diamond – and knew it means UMBRO.
Our work on the brand puts this classic logo centre stage, leveraging Umbro into the European male grooming category.