The art of looking great
The science of being seen
Frozen is far too often the Cinderella of the supermarket. We felt it was time it came to the ball.
Summer Made Simple showcases the fantastic range of Frozen Foods that can be enjoyed throughout the summer, providing a one stop shop for BBQ, sides, vegetarian options, desserts, ice creams, and more.
The fun, colourful design works across packaging, POS and promotions, delivering a strong, end-to-end solution for shopping in ASDA this summer.