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Few of us like to think we spend our money emotionally, especially in these straightened times. Clearly, there’s an emotional element when we buy items like clothes, cosmetics or even furniture,...
Shopping is one of the nation’s favourite pastimes yet sometimes we still struggle to understand why consumers act the way they do.
On entering a supermarket, it is probably obvious to shoppers that a huge amount of work has gone into the layout of the store: the promotional display that catches your eye at the entrance is...