Keep up to date...
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How can a brand stand out and build a set of brand crown jewels?
12/06/2015
The word ‘iconic’ is often bandied around with reference to pack design – and it is frequently overused. Genuine icon status, such as is attributable to the Coca-Colas, McDonalds, Nike and...
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From supermarket shelf to shopping basket
19/11/2014
The supermarket is a warzone with thousands of brands fighting for sales.
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Christmas suffers from diminishing returns as festive fare gets smaller
16/11/2014
From a lighter box of Quality Street to shrinking packets of cheese crackers, Christmas treats are being sold in ever smaller sizes
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Capitalising on the festive pre-Christmas season: top tips for brands
29/10/2014
With the average consumer spending a small fortune on Christmas Day, brands are keen to capitalise on this and provide the answer for weary shoppers seeking the perfect groceries and gifts. With...
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What Next for Promotions?
02/10/2014
Five years of recession focused marketers’ minds on price-driven promotions; but they need switch back to value added promotions if they are to grow brand equity, says Tony Nunan of Visuality...
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Freed from Apron Strings
20/08/2014
WE HELP BRANDED AND RETAIL CLIENTS WIN AT THE POINT OF PURCHASE
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The emotional power of branding
20/08/2014
Few of us like to think we spend our money emotionally, especially in these straightened times. Clearly, there’s an emotional element when we buy items like clothes, cosmetics or even furniture,...
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Nine facts marketers should know about the psychology of shoppers
20/08/2014
Shopping is one of the nation’s favourite pastimes yet sometimes we still struggle to understand why consumers act the way they do.